Conquer Local Podcast

642: LinkedIn Strategies that Double Lead Generation | Geoff Chaney

Nov 8, 2023

Geoff Chaney, a SAAS veteran, shares LinkedIn lead gen insights. Discussed: Castanet's agency-first model, strategic partnerships, genuine engagement, and maximizing LinkedIn impact. Case study on leveraging unique value prop for lead gen. Importance of nurturing relationships through personalized engagement on LinkedIn. Insights on using Castanet for genuine conversations and relationship maintenance.

23:44

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Quick takeaways

LinkedIn is a valuable platform for initiating genuine conversations and enhancing engagement efficiently.

Balancing automation with a human touch is crucial for successful relationship building on LinkedIn.

Deep dives

Leveraging LinkedIn for Business Growth

LinkedIn with its near 950 million professionals is a valuable platform not to be overlooked. Castanet serves as a tool for initiating genuine conversations, enhancing engagement efficiently. While the automation and AI are industry trends, it is essential to balance automation with a human touch for successful relationship building. Maintaining and cultivating existing relationships is highlighted as more cost-effective and beneficial than constantly seeking new ones.

Introduction

2min

Optimizing LinkedIn Strategies for B2B Professionals

13min

Leveraging Unique Value Proposition for Lead Generation

1min

Leveraging LinkedIn for Relationship Nurturing

6min

Insights on Leveraging LinkedIn for Lead Generation

2min

Are you looking to boost your lead generation efforts on LinkedIn?

In this episode of the Conquer Local Podcast, we are excited to introduce Geoffrey Chaney, a seasoned professional with over 13 years of experience in SAAS technology.

Currently a partner at Relentless Venture Studio, Geoff's expertise has played a crucial role in multiple private-sector M&A transactions. He previously achieved remarkable success by overseeing licensee training and business development for SMS Masterminds, resulting in an Inc. 5000 award and a significant merger.

Today, he leads CASTANET, a LinkedIn lead generation platform, and is renowned for his commitment to creating value, delivering exceptional results, and cultivating enduring relationships with clients and partners.

Tune in for an insightful discussion on SAAS, automation, and relationship-building with Geoff Chaney.

Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.

Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

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Conquer Local Podcast

642: LinkedIn Strategies that Double Lead Generation | Geoff Chaney

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Leveraging LinkedIn for Business Growth

Balancing Automation and Human Interaction

Effective Strategies for LinkedIn Lead Generation

Remember Everything You Learn from Podcasts