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Product Thinking
Episode 165: The Story of SpotHero & Breaking into Product Management with Matt DiBari, Chief Product Officer
Apr 3, 2024
Matt DiBari, Chief Product Officer at SpotHero, shares insights on effective user research, B2B & B2C mindsets, essential skills in high growth companies, and breaking into product management. They discuss SpotHero's journey, adapting to mobility trends during COVID, navigating dual focus of B2B and B2C, assessing suitability for startup environments, hiring product managers, and balancing strategy and execution.
38:54
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Quick takeaways
- Effective user research is led by product designers at SpotHero, with product managers closely collaborating and taking notes during research sessions.
- Implementing customer feedback requires categorizing and contextualizing feedback to identify trends and key insights for strategic decision-making.
Deep dives
Focus on Organization Support for Product Success
Product success lies in how an organization supports its products through systems, processes, and cultures. A holistic approach involves understanding the company's value delivery mechanisms. Emphasizing the importance of a supportive organizational framework, this approach aims to enhance customer value and product leadership.
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