Product Thinking Episode 165: The Story of SpotHero & Breaking into Product Management with Matt DiBari, Chief Product Officer
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Apr 3, 2024 Matt DiBari, Chief Product Officer at SpotHero, shares insights on effective user research, B2B & B2C mindsets, essential skills in high growth companies, and breaking into product management. They discuss SpotHero's journey, adapting to mobility trends during COVID, navigating dual focus of B2B and B2C, assessing suitability for startup environments, hiring product managers, and balancing strategy and execution.
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Founders' Parking-Ticket Origin Story
- SpotHero began after founders got multiple parking tickets around Wrigley Field and wanted a better way to prepay and guarantee parking spots.
- The company grew from a small Chicago startup to serving over 300 North American cities.
COVID Reprioritized Product Experiments
- COVID forced SpotHero to reassess which mobility experiments mattered and which to pause or sunset.
- Pandemic conditions accelerated focus on high-value segments like events and travel over IoT gate experiments.
Triangulate Quantitative Surveys With Qualitative Talks
- Run frequent surveys and sentiment analysis and back results up with qualitative conversations to triangulate trends.
- Use NLP on verbatim responses and talk to partners to confirm the signal before investing.