Navigating the Dual Focus of B2B and B2C Product Management

This chapter explores the unique challenges and strategies involved in managing a team that caters to both B2B and B2C markets at SpotHero, emphasizing the importance of communication and alignment between teams. It delves into the differences in product development, testing approaches, and decision-making processes between B2B and B2C sides, highlighting the need for versatile communication styles and collaborative efforts. The chapter also discusses the shift in mindset and resources required when transitioning from a large established organization to a high-growth startup environment.