Digital HR Leaders with David Green The Key Role of HR in Successfully Integrating a Blended Workforce (an Interview with Lynda Gratton and Diane Gherson)
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Sep 3, 2024 
In this engaging discussion, Lynda Gratton, a management practice professor and founder of HSM Advisory, and Diane Gherson, former CHRO at IBM, explore the evolving landscape of work. They discuss the surge of independent workers and how technology drives this revolution. The duo emphasizes HR's role in adapting to a blended workforce, integrating freelancers into company culture, and redefining management strategies. Their insights provide a roadmap for HR leaders to navigate the challenges of a gig economy while fostering an inclusive and supportive work environment.
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Netflix's Freelance Innovation Example
- Diane Gherson shares Netflix's $1 million algorithm competition as a breakthrough example of freelancers driving innovation.
- Freelance platforms like TopCoder and Intangible now attract specialized talent transforming industries like cloud and AI.
Multi-stage Career with Freelancing
- Careers are evolving into multi-stage journeys where freelancing is a part of skill and experience building.
- Freelancers curate diverse experiences across sectors to broaden contextual skills and marketability.
HR Leads Freelancer Recruitment
- HR must assume responsibility for recruiting freelancers and build cultural infrastructure supporting learning and anti-hoarding.
- Workforce planning should include specialists and generalists, balancing short-term hires and long-term skills development.
