How to Scale an Agency 🚀 One simple offer tweak that 2X'd our sales calls booked [AJ Cassata]
Dec 23, 2024
Discover how a single tweak to a cold email campaign doubled sales calls by targeting sustainability and finance roles. Learn about repositioning offers to attract a broader client base and the importance of creative brainstorming. Hear about the value of client feedback in refining service delivery. Plus, find out about a free masterclass designed to help agency owners land more clients through effective cold emailing.
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Client Success in IT Asset Disposal
- AJ Cassata discusses a client's success story in IT asset disposal.
- By repositioning their offer, they doubled booked sales calls.
Test Messaging in Cold Email
- When running cold email campaigns, test various copy and messaging approaches.
- Don't assume what resonates most with your target market; experiment to find out.
Reposition Offer for Different Departments
- Reposition your offer by targeting different departments with tailored benefits.
- For example, highlight sustainability to sustainability managers and cost savings to finance.