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How to Scale an Agency 🚀
One simple offer tweak that 2X'd our sales calls booked [AJ Cassata]
Dec 23, 2024
Discover how a single tweak to a cold email campaign doubled sales calls by targeting sustainability and finance roles. Learn about repositioning offers to attract a broader client base and the importance of creative brainstorming. Hear about the value of client feedback in refining service delivery. Plus, find out about a free masterclass designed to help agency owners land more clients through effective cold emailing.
14:41
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Quick takeaways
- Repositioning an offer to align with the interests of different departments can significantly enhance client engagement and improve sales outcomes.
- Engaging with clients for insights into their perceptions can unveil untapped marketing opportunities and develop more targeted campaigns.
Deep dives
Effective Offer Positioning
Repositioning an offer can significantly enhance its attractiveness to potential clients. A recent successful campaign involved modifying outreach to include sustainability and finance departments, rather than solely targeting IT directors. This approach highlighted how the service could help companies meet their sustainability goals and recover value from old IT equipment. As a result, the campaign saw a remarkable increase in booked meetings, demonstrating the power of aligning messaging with the specific interests and goals of different departments.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode