The User Research Strategist: UXR | Impact | Career Episode 52: Using a limited customer base
Oct 30, 2023
The podcast discusses the challenges and limitations of conducting user research with a limited customer base, specifically in the context of New York City. It explores the impact on recruitment, diversity, and resource allocation, and provides tips for scaling participant base as the business grows. The speaker also shares strategies for expanding research beyond the limited customer base, including talking to users of competitor products and leveraging secondary research.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 4min
Limitations of User Research in New York City
04:25 • 6min
Managing Concerns and Scaling Participant Base in Different Organizational Contexts
10:44 • 3min
Navigating the Limits and Constraints of Participant Recruitment
13:47 • 2min
Expanding Research Beyond a Limited Customer Base
16:16 • 16min