The User Research Strategist: UXR | Impact | Career  cover image

Episode 52: Using a limited customer base

The User Research Strategist: UXR | Impact | Career

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Expanding Research Beyond a Limited Customer Base

The speaker shares their experience of expanding their research beyond their limited customer base to gain diverse perspectives and valuable insights. They discuss strategies such as talking to users of competitor products, conducting market research, and leveraging secondary research. The chapter also emphasizes the importance of recognizing biases and exploring other sources of information to overcome the limitations of a small participant base.

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