YouTube Creators Hub How Roberto Blake Thinks About YouTube in 2025 — Short-Form, AI, and Creator Longevity
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Apr 18, 2025 
Roberto Blake, a creative entrepreneur and YouTube educator, joins to share his insights on the future of content creation. He argues that creators should shift from chasing viral trends to delivering genuine value. His 12-week 'YouTube Night School' empowers beginners with practical skills. Blake also tackles the impact of AI on the creator economy, urging creators to adapt. He discusses the nuances of authenticity in content and the importance of quality over quantity for long-term success, encouraging creators to rethink their strategies.
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Structured Workshops Empower Beginners
- Serve beginner YouTube creators by providing structured, comprehensive educational workshops.
- Include live demonstrations and Q&A to make learning interactive and practical.
Prioritize Value Over Views
- Focus on building value for paying audiences, not just chasing views.
- One high-value client can be more lucrative than thousands of cheap views.
Evergreen vs. Topical Content
- Distinguish between topical and evergreen content to understand traffic patterns.
- Evergreen videos gain steady, long-term views while topical videos spike and fade quickly.