This week, I’m joined once again by my friend and one of the most insightful voices in the YouTube space, Roberto Blake. This is his fourth time on the show — and easily the most thought-provoking yet.
We dive into:
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Why creators should rethink their obsession with going viral
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How Roberto’s 12-week “YouTube Night School” is empowering small creators
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The difference between attention and value — and why money doesn’t always follow views
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Evergreen vs. topical content: How to win long-term
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Why packaging (title, thumbnail, timing) is everything
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AI’s real impact on the creator economy — and what to do about it
Whether you’re just starting or deep in the YouTube trenches, this episode will sharpen your mindset and strategy.
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🔗 Resources Mentioned in the Episode
BEST TOOLS FOR CREATORS and ENTREPRENEURS: YouTube Optimization (Creative Fuel): https://geni.us/oPCt7Cf Hire Freelancers and Artists (Fiverr): https://geni.us/h4zMWAP Podcast Hosting (Libsyn): https://geni.us/TrpwY0 GeniusLink Link Shortener: https://geni.us/fHPAe Stock Assets For Creators (Envato): https://geni.us/rlEKkLB E-commerce (Shopify): https://geni.us/m9ctWwe Podcast Recording and Editing (Riverside.FM) https://geni.us/PLlt1M
My YouTube Film Gear: 🎥 Camera: https://geni.us/B9eb5P 🎙️ Microphone: https://geni.us/QarC 🎤 Audio Interface: https://geni.us/kaosfB 🎧 Headphones: https://amzn.to/48YcHlB
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About Roberto:
Roberto Blake is a creative entrepreneur, YouTube educator, and founder of Awesome Creator Academy. With over 600K subscribers and a bestselling book (Create Something Awesome), he helps creators grow their audience, monetize their content, and build sustainable online businesses.
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