

Design Thinking in Ecosystem Business Models with ArcBest and Broadridge Technology Executives
May 22, 2023
Michael and Rob discuss design thinking in ecosystem business models, driving innovation, understanding customer needs and emerging technologies, the relevance of design thinking, deploying innovation in ecosystem business models, and focusing on commercial outcomes.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Driving Innovation in a B2B Environment
02:17 • 5min
Understanding End Customer Needs, Emerging Technologies, and Tensions in Adopting Innovation
07:20 • 2min
Design Thinking and Innovation
09:29 • 16min
Deploying Innovation in Ecosystem Business Models and the Focus on Commercial Outcomes
25:33 • 4min