Technovation with Peter High (CIO, CTO, CDO, CXO Interviews) cover image

Design Thinking in Ecosystem Business Models with ArcBest and Broadridge Technology Executives

Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)

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Understanding End Customer Needs, Emerging Technologies, and Tensions in Adopting Innovation

This chapter explores the approach of starting with the end customer's needs, understanding emerging technologies, and the tension that arises with introducing new technology.

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