Driving Innovation in a B2B Environment

769: Our latest episode features a panel from our Metis Strategy Digital Symposium in May 2023 where Michael and Rob discuss the topic of design thinking in ecosystem business models. Michael explains how he brings design thinking into ArcBest as a mechanism to drive innovation and the role ArcBest Technologies plays in ArcBest’s innovation ecosystem. Rob details the innovation cycle within Broadridge and how he brings the customer’s voice into that cycle to ensure continuous value is getting delivered. Finally, both executives speak on driving centralized innovation within their ecosystems and deploying those innovations to internal and external customers.