Mark Ritz, co-founder of Carnivore Snax, shares their inspiring journey of building and scaling a regenerative meat snack brand. Topics include launching through a successful Kickstarter campaign, working with regenerative farms, and the importance of connecting with local farmers. They also discuss the challenges of dehydrating organ meats while maintaining taste and the benefits of consuming organ meats.
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Quick takeaways
Building an audience before launching a product is crucial for success.
Starting and growing a business comes with its fair share of challenges and adversity.
Success requires hard work, dedication, and the ability to persevere through the tough times.
Deep dives
Building an Audience is Key for Success
Building an audience before launching a product is crucial for success. This allows you to have a loyal following and a customer base ready to support your product or service. By consistently providing valuable content and engaging with your audience, you can gain their trust and loyalty.
Overcoming Challenges and Adversity
Starting and growing a business comes with its fair share of challenges and adversity. From equipment failures to supply chain issues, there are always hurdles to overcome. The key is to be prepared, have a plan in place, and adapt quickly. It takes time, patience, and resilience to navigate these challenges and come out stronger.
Working Hard to Build a Successful Company
Success requires hard work and dedication. As an entrepreneur or business owner, there is no easy path. It takes time, effort, and sacrifice to build a successful company. It's important to have a strong work ethic, discipline, and the ability to persevere through the tough times.
Creating a Positive Impact
One of the motivating factors behind carnivore snacks is the opportunity to create a positive impact. By providing high-quality snacks made from regenerative and sustainable sources, the company is promoting healthy eating and supporting regenerative agricultural practices. This mission of building a brand that leaves the world a better place is a driving force behind their work.
Balancing Work and Life
Finding work-life balance can be a challenge, especially when building a business. In the early stages, it may require a significant investment of time and effort. However, as the company grows and systems are put in place, there is an opportunity to achieve a better work-life balance. Leveraging a team and focusing on efficient processes can free up time and allow for a healthier balance between work and personal life.
In this episode, I sit down with Mark Ritz, co-founder of Carnivore Snax. Mark's journey is fascinating, from starting the Ritzfit podcast and ecommerce company to eventually launching Carnivore Snax with his partner Sylvia.
Mark shares the origin story of Carnivore Snax, beginning with Sylvia's personal health journey with the carnivore diet. We loved hearing how they built an audience around her story first before running a successful Kickstarter campaign in 2020. Mark gives us an inside look into the ups and downs of rapidly scaling Carnivore Snax over the past few years - expanding their product line, working directly with regenerative farms, and handling all the adversity that comes with running a growing business.
Whether you're an aspiring entrepreneur, interested in the carnivore diet, or care about regenerative agriculture, we think you'll get a ton of value from Mark's transparency and wealth of knowledge in this episode.
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