12min chapter

The Meat Mafia Podcast cover image

Mark Ritz: Building and Scaling a Regenerative Meat Snack Brand | MMP #245

The Meat Mafia Podcast

CHAPTER

Connecting with Local Farmers and the Importance of Regenerative Agriculture

In this chapter, the speakers discuss their journey into the world of regenerative agriculture and the importance of connecting directly with local farmers. They highlight the disconnect between urban areas and the agricultural community and share their experiences visiting White Oak, where people buy meat directly from farmers. They also talk about the Ritz fit values and how they decided to prioritize regenerative sourcing for their brand.

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