

How to Build a Company That Lasts 100 Years
Oct 20, 2025
In this enlightening discussion, Eric Becker, founder of Cresset and author of The Long Game, shares his insights on building enduring companies. He defines 'moments of truth' and stresses their importance for long-term success. Eric busts myths about century-old firms, highlighting their agility and resilience. He discusses the concept of stewardship over individual leadership and the necessity of ethical succession planning. Finally, he reflects on creating a centurion culture from day one, emphasizing employee ownership and a long-term vision.
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Recognize Rare Moments Of Truth
- Moments of truth are rare and decisive turning points in a leader's life or company trajectory.
- Recognize them early and know when to act or when to hold back to change everything.
Centurions Are Surprisingly Agile
- Long-lived companies are not dusty relics but highly adaptive organizations that survive by changing.
- Embrace resiliency, urgency, and a willingness to break stereotypes to endure crises and disruption.
Prioritize Stewardship Over Personal Gain
- Act as a steward by prioritizing the enterprise above any individual, including yourself.
- Make decisions through the lens of preserving and protecting the company for future generations.