Recognizing Moments of Truth

How do you build a company that lasts? It’s certainly not easy. About half of all small businesses fail within five years, and even large companies struggle to make it to the decade mark. So how do some businesses last for generations, even centuries? According to Eric Becker (The Long Game), founder and chairman of the wealth management firm Cresset, those companies, which he calls Centurions, have figured out how to play the long game.

📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen

📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter

Learn more about your ad choices. Visit megaphone.fm/adchoices