Awkward Silences
#159 - Building Cross-Functional Research Impact with Judy Xu of Salesforce
Jan 29, 2025
Judy Xu, a Senior Researcher at Salesforce with a Ph.D. in Psychology, dives into the nuances of UX research in large organizations. She emphasizes the importance of building strong stakeholder relationships and how environmental factors shape research strategies. Judy contrasts B2B and B2C research, detailing the complexities of multiple user personas in B2B. She shares insights on adapting presentations to stakeholder needs and mastering business processes for effective collaboration, ultimately guiding researchers to create lasting impact.
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Quick takeaways
- Building strong stakeholder relationships through consistent communication is essential for effective collaboration and impactful UX research in large enterprises.
- Understanding the distinct needs of B2B versus B2C contexts is vital for tailoring research strategies and achieving relevant user experience outcomes.
Deep dives
Stakeholder Management in Cross-Functional Teams
Managing multiple stakeholders effectively is crucial when working across various product teams. This involves not only engaging with leadership such as heads of design and product but also collaborating with individual contributors who influence product features and functionalities. Understanding the motivation and working styles of these diverse group members is essential for successful collaboration and effective research. Building relationships through consistent communication can enhance the influence a researcher has on the product development process.
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