Awkward Silences cover image

#159 - Building Cross-Functional Research Impact with Judy Xu of Salesforce

Awkward Silences

CHAPTER

Navigating B2B and B2C UX Research

This chapter examines the differences between B2B and B2C user experience research, particularly how these distinctions affect the research process. It discusses the complexities involved in B2B products, including multiple user personas and organizational culture, alongside the more straightforward approach of B2C products. The chapter highlights the importance of context, collaboration among stakeholders, and the impact of team structures on effective research methodologies.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner