Judy Xu

Judy Xu, a Senior Researcher at Salesforce with a Ph.D. in Psychology, dives into the nuances of UX research in large organizations. She emphasizes the importance of building strong stakeholder relationships and how environmental factors shape research strategies. Judy contrasts B2B and B2C research, detailing the complexities of multiple user personas in B2B. She shares insights on adapting presentations to stakeholder needs and mastering business processes for effective collaboration, ultimately guiding researchers to create lasting impact.