FT Start-Up Stories Series 2: Learning and the lean start-up 3/10
Mar 14, 2016
Diane Young, Chief Executive of The Drum, shares her inspiring journey of revitalizing a struggling marketing business by emphasizing collaboration and idea-sharing. She discusses the emotional toll of financial challenges and her transformation through mentorship and continuous learning. Young delves into innovative scalable marketing solutions and highlights the lean startup approach, promoting the importance of testing ideas and adapting based on real-time feedback. Her insights reveal how connecting with other entrepreneurs can lead to impactful business success.
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Running On The Edge Of Overdraft
- Diane Young describes living on the edge of an overdraft and the stress of worrying about payroll each month.
- She says the emotional toll and lack of reward pushed her to change how she ran the business.
Learning Was The Missing Skill
- Diane realised she knew marketing and events but not how to run a profitable business.
- She concluded learning from others who had built successful businesses was necessary to change outcomes.
Join Groups And Invest In Learning
- Do join courses, mastermind groups and entrepreneur dinners to soak up practical knowledge.
- Invest time and money in networks and coaching to accelerate learning and business change.
