
Series 2: Learning and the lean start-up 3/10
FT Start-Up Stories
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Transforming Marketing Through Scalable Solutions and Learning
This chapter explores the recent evolution in the marketing industry, focusing on the creation of a global marketing news platform and the role of scalable services like the Recommended Agency Register. It also emphasizes the importance of learning in startups through a methodological approach that prioritizes testing and adapting based on feedback.
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