The Rise of Rage Baiting on Social Media

Rage baiting has become a prevalent trend on social media, where content is intentionally crafted to provoke anger among viewers. This tactic is primarily driven by the goal of generating shares and likes, which can significantly boost the visibility of content creators. Influencers like Winter Zesu have noted that negative engagement, including hate comments, often translates into wider reach and increased profitability. The addictive nature of outrage engages audiences, feeding into the algorithms that promote such content, thus creating a cycle of anger and monetary gain.