Business Daily

Making money from internet outrage

12 snips
Dec 10, 2024
Dive into the outrage economy, where creators profit from stirring anger online. Explore how influencers use provocative statements to boost engagement and monetize their content. Learn about the emotional manipulation behind rage bait versus mere clickbait. The discussion also highlights the impact of online outrage on public discourse, especially during political events. Discover the fine line between humor and toxicity, and understand why media literacy is essential in navigating this tumultuous digital landscape.
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ANECDOTE

Winter Zesu's Content

  • Winter Zesu, an American influencer, creates comedic skits satirizing New York City influencer life.
  • Her videos often depict exaggerated scenarios, sparking strong reactions from viewers.
INSIGHT

Algorithms and Engagement

  • Social media algorithms prioritize engaging content, including negative reactions.
  • This incentivizes creators to exploit psychological biases, maximizing views and ad revenue.
ADVICE

Clickbait vs. Rage Bait

  • Use hooks that reflect content accurately and build trust.
  • Avoid manipulative rage bait, which differs from clickbait by its deceptive nature.
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