9min chapter

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Making money from internet outrage

Business Daily

CHAPTER

Navigating Rage Baiting in Politics

This chapter explores the pervasive tactics of engagement bait and rage baiting on social media platforms like Threads and X, especially during the US election cycle. It highlights the motivations behind controversial content creation and its monetization potential, while also discussing the detrimental impact of such dynamics on public discourse and emotional well-being. The chapter emphasizes the importance of media literacy to help users critically evaluate sensational content and mitigate the risks associated with misinformation.

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