Understanding Rage Bait: The Manipulation of Outrage in Online Content

How do online platforms profit from our anger? In this episode, we explore the business of 'rage-baiting' – content designed to provoke outrage and drive engagement.

We hear from creators who thrive on stirring emotions, critics warning of its societal impact, and academics explaining why anger is such a powerful tool online.

From its role in content algorithms, to the dangers it poses offline, we uncover the economics behind the clicks.

(Picture: A man dramatically gestures towards his laptop, conveying surprise. Credit: Getty Images)

Presenter: Megan Lawton Producer: Sam Gruet