Creator Science #115: Jason Sew Hoy of Supercast – How and why to create a premium podcast subscription
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Aug 30, 2022 
Jason Sew Hoy, co-founder and CEO of Supercast, shares insights into the booming world of premium podcasts. He reveals how Supercast enabled creators to earn significant revenue directly from listeners. Jason discusses why premium subscriptions are a smart move, the importance of creating engaging bonus content, and overcoming challenges like low conversion rates. He highlights the success of quick subscriber gains and effective audience engagement strategies, emphasizing experimentation as key to thriving in the creator economy.
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99designs Origin
- 99designs originated from a design forum where designers competed for fun.
- A user offered $100 for a logo, sparking a business idea.
Creative vs. Creator
- Many "creatives" don't identify as "creators."
- "Creators" make things, solving problems for clients or audiences.
Tim Ferriss and 99designs
- Tim Ferriss used 99designs for his book cover, then became a podcasting inspiration for Jason Sew Hoy.
- 99designs sponsored Tim Ferriss's podcast early on, benefiting from authentic endorsement.