Creator Science

#115: Jason Sew Hoy of Supercast – How and why to create a premium podcast subscription

Aug 30, 2022

Jason Sew Hoy, co-founder and CEO of Supercast, shares insights into the booming world of premium podcasts. He reveals how Supercast enabled creators to earn significant revenue directly from listeners. Jason discusses why premium subscriptions are a smart move, the importance of creating engaging bonus content, and overcoming challenges like low conversion rates. He highlights the success of quick subscriber gains and effective audience engagement strategies, emphasizing experimentation as key to thriving in the creator economy.

53:54

Creator website

Episode guests

Jason Sew Hoy

AI Chapters

Episode notes

Intro

3min

Unlocking the Business of Podcasting: Insights on Premium Subscriptions

2min

From Forum to Marketplace: The 99designs Journey

10min

Navigating Creation in the Digital Era

8min

The Rise of Premium Podcasting

6min

Boosting Engagement with Premium Content

8min

Monetizing Podcasts: Strategies for Success

17min

Concluding Reflections and Audience Engagement

2min

WATCH

▶️ Watch this episode on YouTube

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EPISODE DESCRIPTION

Jason Sew Hoy is the cofounder and CEO of Supercast. He was previously COO & Chief Growth Officer at 99designs.

Supercast is a podcast subscription platform for thousands of podcasters, networks, and publishers. Their top 10 podcasters earn $12+ million a year directly from their listeners.

In this episode, we talk about Jason’s path to Supercast, when a premium podcast subscription makes sense, how to create good incentives for subscribers to pay, and why none of this has been possible without Experimentation.

Full transcript and show notes

Learn more about Supercast

Follow Jason Sew Hoy on Twitter

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TIMESTAMPS

00:12 - Creator Ecosystem Bird’s Eye View

00:34 - Today’s guest

01:02 - Jason’s Journey To 99designs