The Rise of Premium Podcasting

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EPISODE DESCRIPTION

Jason Sew Hoy is the cofounder and CEO of Supercast. He was previously COO & Chief Growth Officer at 99designs.

Supercast is a podcast subscription platform for thousands of podcasters, networks, and publishers. Their top 10 podcasters earn $12+ million a year directly from their listeners.

In this episode, we talk about Jason’s path to Supercast, when a premium podcast subscription makes sense, how to create good incentives for subscribers to pay, and why none of this has been possible without Experimentation.

Full transcript and show notes

Learn more about Supercast

Follow Jason Sew Hoy on Twitter

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TIMESTAMPS

00:12 - Creator Ecosystem Bird’s Eye View

00:34 - Today’s guest

01:02 - Jason’s Journey To 99designs

02:16 - Jason Saw The Power Of Podcasting

02:50 - What We Learn Today

03:30 - The Unusual Beginning’s of 99designs

08:26 - Creator vs Creative

14:12 - Tim Ferris Inspired Jason’s Interest In Podcasts

16:19 - Jason Meets Andrew Wilkinson and Sam Harris

16:43 - Patreon Problems Needed Solutions

17:30 - Start Of Supercast

18:29 - Money Behind A Huge Podcast Launch

21:37 - Why Breaking Points Blew Up

23:06 - How Can I Sustain Creating Bonus Content?

24:16 - Supercast Q+A Feature

25:13 - Best Trick To Growing A Paid Community

29:39 - Is Ad Free Enough To Convert a Free Listener?

31:19 - Is 5% Conversion Rate The Standard?

32:58 - Teams Behind Successful Podcast Creators

34:28 - When To Monetize Your Podcast

40:09 - Best Incentives to Convert Free Listeners to Paid

44:16 - How To Price A Premium Membership

46:24 - Monthly vs Yearly Pricing

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