The Revenue Formula We just leaked Jacco's new playbook. Here's what's inside.
13 snips
Jun 10, 2025 Discover the secrets of a groundbreaking GTM playbook, previously reserved for elite gatherings. It shifts the focus from relentless lead chasing to harnessing users as growth champions. Explore how companies like Notion and Snowflake are redefining revenue through community engagement and genuine connections. Learn about the value of tailored interactions and innovative strategies to nurture user relationships. Plus, find out how charismatic launch events can amplify brand presence and foster customer loyalty.
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Limits of Old Growth Models
- The old growth playbook based on acquiring endless leads hits natural limits at scale.
- Linear lead funnel models become unsustainable and costlier as companies grow larger.
Changing Buyer Behavior
- Buyer behavior shifts toward peer recommendations in communities, away from direct company control.
- This reduces traditional funnel control but opens new organic growth avenues through users.
Focus on User Value
- Deliver recurring value to users, not just customers, to drive sustainable growth.
- Focus on making individual users happy repeatedly to enable user-driven growth.
