We got our hands on Jacco van der Kooij’s latest GTM playbook.
The one he’s only been sharing behind closed doors at high-ticket, invite-only events. And yes, we’re leaking it.
This isn’t just a few new tactics. It’s a complete shift in how revenue leaders think about growth. No more chasing leads at all costs. No more funnels that fall apart at scale. Instead, it’s about turning your users into your biggest growth engine.
We dig into what’s changing, what companies like Notion and Snowflake are doing differently, and why this approach might be the healthiest way to grow in B2B right now.
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- (00:00) - Introduction
- (01:24) - Exploring the New Playbook
- (08:04) - Activating Your User Base
- (23:01) - The tiered users ecosystem
- (29:43) - Cohort-Based Events
- (36:56) - Human-Led Growth: The Power of Real Connections
- (43:21) - The New Playbook: Integrating Sales and Success
- (51:23) - Up next: The SDR Playbook
