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We just leaked Jacco's new playbook. Here's what's inside.

The Revenue Formula

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Evolving Strategies in SaaS: Revisiting the Customer Acquisition Playbook

This chapter explores the challenges of traditional SaaS business models, focusing on the limitations of lead generation and changing customer acquisition methods. It emphasizes the shift towards relationship-building and peer recommendations, while also addressing the complexities of scaling in a competitive market.

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