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The EntreLeadership Podcast
Could Gen Z Revolutionize the Trades? (with Mike Rowe)
May 13, 2024
Mike Rowe discusses the importance of blue-collar careers, cultivating grit in new team members, avoiding workplace mediocrity, valuing new technology, and attracting talent. He reflects on society's perception of trades vs. higher education in the past and predicts Gen Z's interest in trades. The podcast also explores the evolving workforce landscape towards a mix of white-collar and blue-collar skills.
56:45
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Quick takeaways
- To attract workers to the trades, showcase core values in marketing to elevate the image of tradesmanship.
- When adopting new technologies, start small, scale up gradually to attract and retain skilled workers.
Deep dives
Elevating the Trades in Marketing and Branding
To attract workers to the trades, entrepreneurial business owners should focus on showcasing their core values and ethos through marketing and branding efforts. By creating a visual representation of the work being done and incorporating a passion for the trades into their messaging, companies can elevate the image of tradesmanship and attract the right workforce.
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Discover
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