Changing Generational Attitudes Towards Trade Professions

Today we’ll hear about:

• A business owner looking to find the next generation of tradespeople
• How to build grit and resilience with new team members
• How to avoid a workplace culture of “good enough”
• How to determine the value of new technology
• A business owner looking to attract great talent
• Mike Rowe's experience with how higher education looked down on the trades and how that shaped his love of blue-collar careers

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