The FMCG Guys The CPG Guys: Shoptalk 2025 Recap
Apr 30, 2025
Delve into the vibrant world of retail media as experts recap the exciting Shoptalk spring event in Las Vegas. They explore the emergence of personalized marketing strategies and the evolving preferences of younger consumers, particularly in the alcohol sector. Discover how AI and TikTok are reshaping retail success, highlighting the importance of social commerce. Enjoy engaging reflections on networking opportunities and memorable experiences from the event, setting the stage for future innovations in the omnichannel landscape.
AI Snips
Chapters
Transcript
Episode notes
Kickoff Reception Success
- The CPG Guys hosted a highly successful kickoff networking reception at Shoptalk 2025.
- Over 300 attendees from brands, retailers, and service providers participated, creating a vibrant networking environment.
Value of In-Store Screens
- In-store screens effectively deliver highly relevant experiences when messaging is contextually placed by store location.
- Although full personalization is challenging, properly positioned messages can influence discovery and conversion in physical retail.
Sam's Club Smart Personalization
- Sam's Club delivers personalized in-store ads via customers' smartphones, shifting capital burden to consumers.
- This innovative approach bypasses costly hardware, enabling scalable, contextual ad delivery through their mobile app.