Emerging Trends in Alcohol and Retail Media

This chapter explores the shifting landscape of alcohol consumption, focusing on younger consumers' preference for mocktails and innovative cocktails. It delves into the significance of personalized retail media strategies, showcasing how major retailers are enhancing customer experiences through targeted content and technology. The conversation emphasizes the importance of adapting to evolving consumer behaviors and the impact of innovative marketing strategies on brand loyalty and engagement.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app