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Founders Unfiltered
Ep 114: Unicorn with Zero Marketing ft. Tiger Analytics
Sep 22, 2024
In this episode, Mahesh Kumar, the Founder & CEO of Tiger Analytics with a PhD from MIT, and Pradeep Gulipalli, Co-founder and CEO (India), share insights into their journey. They discuss the evolution of India's tech landscape and Tiger's unique B2B model, challenging conventional marketing by advocating direct customer engagement. The duo also emphasizes the transformative impact of generative AI and the importance of data-driven decisions in enterprises. They reflect on fostering corporate culture amid growth while maintaining core values.
58:37
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Quick takeaways
- Tiger Analytics successfully pivoted from serving smaller startups to large enterprises, significantly scaling operations amidst rising demand for analytics.
- The co-founders emphasized the importance of maintaining a flexible organizational culture that fosters innovation and adapts to local contexts as the company grows.
Deep dives
The Evolution of Tiger Analytics
Tiger Analytics originated from a small group of techies in India during a challenging economic climate in the 1990s. Initially, the company began by providing data analytics solutions primarily to smaller startups, but after facing the risks associated with relying on these companies, it pivoted towards serving large enterprises. This transition allowed Tiger Analytics to scale its operations effectively and leverage the increasing demand for data-driven business insights. Today, the company has positioned itself as a leader in the data and AI sector, boasting an impressive annual recurring revenue (ARR) of around $300 million.
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Discover
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