
Grow Your Law Firm Maximizing Efficiency: Tailoring AI for Legal Workflow Optimization With Eric Sanchez
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Jan 2, 2026 In this insightful discussion, Eric Sanchez, Managing Partner of Maestro Strategic Partners and former CEO of a major North Carolina personal injury firm, shares his expertise in legal tech. He emphasizes the importance of strategy when introducing AI in law firms, advocating for a pain-point analysis to identify key areas for improvement. Eric distinguishes between AI enhancement and full automation, highlights the need for tailored tools, and introduces the concept of agentic AI. He also discusses the significance of empathetic leadership and staff buy-in amid technological change.
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AI Purchases Without Strategy Create Waste
- Firms are rushing to buy AI tools without a strategy and create unintended inefficiencies.
- True value comes from aligning AI to workflows, not just adding standalone tools.
Match Tools To Specific Tasks
- Map existing tasks (e.g., mail routing) to identify which tools fit like wrench versus screwdriver.
- Start by matching tool capabilities to specific workflow tasks before buying technology.
Enhance Staff Before Automating Roles
- Use AI to enhance staff, not only to fully automate and replace roles.
- Focus on AI 'enhancement' to make good staff more productive and reduce fear of replacement.



