The Grill Room Can Local Media Actually Be… Saved?
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Jun 17, 2025 Steve Grove, CEO of The Minnesota Star Tribune and former Google News Lab director, engages in a lively discussion about the future of local journalism. He addresses the existential threats it faces, like declining print subscriptions and the need for innovative strategies. Grove shares insights about the importance of homepage traffic, why high school sports coverage resonates with audiences, and how AI can enhance local media. His reflections on community impact and cultural identity emphasize the crucial role of journalism in fostering civic engagement.
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Steve Grove's Career Journey
- Steve Grove transitioned from a Silicon Valley tech career to local news leadership in Minnesota.
- His unique journey includes roles at Google, state government, and now as CEO of the Star Tribune.
Tech Platforms and Local News
- Google’s ethos aligns philosophically with journalism's mission but evolving tech disrupts referral traffic.
- Local news must innovate beyond reliance on platforms to retain audience and relevance.
Target Affinity Groups
- Target affinity groups with tailored content to grow loyal local audiences.
- Invest in brand building and specific content verticals like outdoors and business to attract and retain readers.