Can Local Media Actually Be… Saved?
The Grill Room
00:00
Engaging Local Audiences through Innovative Media Strategies
This chapter explores the significance of understanding audience preferences in local media, particularly the demand for high school sports coverage. It discusses strategies for enhancing community engagement and digital user experiences, including the integration of AI technology. The chapter also delves into the political and social landscape of Minnesota, highlighting efforts to promote local journalism, civic engagement, and the upcoming 'North Star Summit' initiative.
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