Harnessing AI for Local Media and Brand Safety

Steve Grove, the new-ish C.E.O. of The Minnesota Star Tribune, joins Dylan for a rollicking conversation about the existential threats facing local journalism—and the strategies he’s deploying to combat them. Grove, the former director of Google’s News Lab, gets into the weeds of why homepage traffic still matters, how he’s targeting affinity groups, the surprising value of high school sports coverage, and much more.

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