Gastropod

The Rise and Fall of Quinoa: From Incan "Superfood" to Buddha Bowl Basic

17 snips
Mar 11, 2025
Emma McDonnell, an anthropologist and author of 'The Quinoa Bust,' dives into quinoa's fascinating journey from a staple of the Andes to a trendy superfood. She highlights the cultural evolution of quinoa, its impact on local farmers, and the quirky history behind its rise in popularity, including its promotion as a solution to global hunger. The conversation covers the challenges faced by traditional farmers amid commercialization and the ethical considerations in sourcing, all while uncovering quinoa's enduring significance in both food culture and climate resilience.
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ANECDOTE

Whole Foods Rap

  • In 2011, a parody rap song about Whole Foods trends went viral.
  • It highlighted popular foods like kale, kombucha, and quinoa, showcasing quinoa's early rise to fame.
INSIGHT

Quinoa's Botany

  • Quinoa isn't a grass like other grains; it's related to spinach and beets.
  • It grows on a woody stalk up to six feet tall and comes in various colors.
INSIGHT

Quinoa's Appearance

  • Unlike wheat, quinoa grows on a woody stalk and comes in various colors.
  • It thrives in the harsh high-altitude environment of the Andes.
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