Emma McDonnell, an anthropologist and author of 'The Quinoa Bust,' dives into quinoa's fascinating journey from a staple of the Andes to a trendy superfood. She highlights the cultural evolution of quinoa, its impact on local farmers, and the quirky history behind its rise in popularity, including its promotion as a solution to global hunger. The conversation covers the challenges faced by traditional farmers amid commercialization and the ethical considerations in sourcing, all while uncovering quinoa's enduring significance in both food culture and climate resilience.