Topline TOPLINE HOTLINE: What are the deadly sins of win-loss analysis?
Mar 28, 2024
Experts Sam, AJ, and Asad delve into the deadly sins of win-loss analysis, discussing trusting CRM data, engaging consultants, and improving data quality. They highlight the importance of understanding customer behavior, conducting close loss reviews, and the role of human judgment in decision-making.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Insights from Closed Lost Analysis Company and Gathering Data for Business Decisions
02:03 • 2min
Insights on Data-Enriched Close Loss Reviews and Challenges Faced by Sales Teams
03:34 • 5min
Importance of Conducting Customer Interviews for Sales Insights
08:09 • 2min
The Importance of Human Judgment in Decision-Making and Personal Impact
10:06 • 2min