How I Built This with Guy Raz Live Episode! Milk Bar: Christina Tosi
Oct 14, 2019
Christina Tosi, the visionary founder of Milk Bar, shares her journey from a baking enthusiast to a renowned pastry chef. She discusses her love for nostalgic desserts and how they inspired the creation of iconic treats like crack pie and cereal milk. Tosi also reflects on the challenges faced during Milk Bar's growth and the pivotal moment when a celebrity endorsement skyrocketed its popularity. With her unique approach, she emphasizes the importance of creativity, sustainability, and connecting with customers in the competitive food industry.
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Unexpected Demand
- Christina Tosi received overwhelming voicemails after Anderson Cooper praised her Crack Pie.
- One voicemail was from a grandma in Kansas City, leading to Milk Bar's online business.
Childhood Influences
- Christina Tosi was an academic, athletic, and curious child.
- Her parents emphasized academic excellence, but she found a creative outlet in baking.
Baking as an Outlet
- Christina Tosi baked regularly, not just for dessert, but as a way to connect with her community.
- She saw baking as a form of rule-breaking and self-expression within her structured upbringing.
