In today’s episode, I discuss the practical steps and strategies for new Big Law partners to successfully develop their own clients. From creating a concise and compelling personal brand to cultivating meaningful professional relationships, I share actionable advice for building visibility both inside and outside the firm.
Additionally, I address how to approach cross-marketing opportunities, foster client trust through long-term engagement, and manage outreach efforts strategically. These insights will help you not only grow your practice but also shape a fulfilling and sustainable career in Big Law.
At a Glance:
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0:00 Introduction to today’s topic: Developing your own clients as a new partner
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1:20 Why client origination matters for control and career satisfaction
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3:00 Creating a defined personal brand in 2-3 sentences
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6:52 How to expand your brand and convey unique strengths
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7:12 Building visibility inside your firm: Tactics for reintroducing yourself
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9:10 Success through cross-marketing and collaboration with other practice groups
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10:40 The importance of relationships over transactions in client development
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13:28 How authentic connections and shared interests strengthen networks
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14:13 Finding opportunities outside traditional legal circles
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16:16 Managing follow-ups: Frequency, tiers of outreach, and knowing when to scale back
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18:15 Why long-term flexibility in relationships matters
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19:08 Preview of next episode: Tracking client development progress
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Interested in doing 1-2-1 coaching with Laura Terrell? Or learning more about her work coaching and consulting? - here are ways to reach out to her:
www.lauraterrell.com
laura@lauraterrell.com
LinkedIn: https://www.linkedin.com/in/lauralterrell/
Instagram: https://www.instagram.com/lauraterrellcoaching/
Show notes: https://www.lauraterrell.com/podcast
Big Law Life