In today’s episode, I discuss the practical steps and strategies for new Big Law partners to successfully develop their own clients. From creating a concise and compelling personal brand to cultivating meaningful professional relationships, I share actionable advice for building visibility both inside and outside the firm.
Additionally, I address how to approach cross-marketing opportunities, foster client trust through long-term engagement, and manage outreach efforts strategically. These insights will help you not only grow your practice but also shape a fulfilling and sustainable career in Big Law.
At a Glance:
-
0:00 Introduction to today’s topic: Developing your own clients as a new partner
-
1:20 Why client origination matters for control and career satisfaction
-
3:00 Creating a defined personal brand in 2-3 sentences
-
6:52 How to expand your brand and convey unique strengths
-
7:12 Building visibility inside your firm: Tactics for reintroducing yourself
-
9:10 Success through cross-marketing and collaboration with other practice groups
-
10:40 The importance of relationships over transactions in client development
-
13:28 How authentic connections and shared interests strengthen networks
-
14:13 Finding opportunities outside traditional legal circles
-
16:16 Managing follow-ups: Frequency, tiers of outreach, and knowing when to scale back
-
18:15 Why long-term flexibility in relationships matters
-
19:08 Preview of next episode: Tracking client development progress
Rate, Review, & Follow on Apple Podcasts & Spotify
Do you enjoy listening to Big Law Life? Please consider rating and reviewing the show! This helps support and reach more people like you who want to grow a career in Big Law.
For Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast here!
For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.
Interested in doing 1-2-1 coaching with Laura Terrell? Or learning more about her work coaching and consulting? - here are ways to reach out to her:
www.lauraterrell.com
laura@lauraterrell.com
LinkedIn: https://www.linkedin.com/in/lauralterrell/
Instagram: https://www.instagram.com/lauraterrellcoaching/
Show notes: https://www.lauraterrell.com/podcast
