Mapping Positioning to a Story Using Insight

41 snips

Sep 21, 2023

Learn how to effectively position your sales pitch by starting with a unique insight about the market. Understand why it's crucial to emphasize the differentiated value of your product or service. Discover the significance of starting with insight in marketing campaigns and how it leads to natural discovery conversations. Explore how the storytelling arc can be used in various marketing activities to effectively communicate a message.

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Introduction

00:00 • 2min

Effective Sales Pitches: Orienting Prospects towards Differentiated Value

01:52 • 2min

Starting a Sales Pitch with Unique Insights and Differentiation

04:22 • 10min

The Importance of Starting with Insight in Marketing Campaigns

14:15 • 7min

Using the Storytelling Arc in Various Marketing Activities

21:18 • 2min