Positioning with April Dunford cover image

Mapping Positioning to a Story Using Insight

Positioning with April Dunford

00:00

The Importance of Starting with Insight in Marketing Campaigns

This chapter emphasizes the need to begin marketing campaigns with market insight, allowing for natural discovery conversations and leading with expertise. Starting with insight enables a conversation about the whole market and establishes the value and context for the customer.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app