Mapping Positioning to a Story Using Insight
Positioning with April Dunford
Starting a Sales Pitch with Unique Insights and Differentiation
This chapter examines different starting points for a sales pitch, highlighting the importance of defining the problem in a way that showcases the unique value of the product. They discuss the significance of starting with a unique insight about the market to differentiate from competitors, citing examples from companies like Postman and Hubscout.
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