Real Estate Team OS 055 How To Drive Per-Agent Productivity with Jonathan Campbell
Jonathan Campbell leads the #1 real estate team in Pennsylvania.
The 20 agents on the team each close 45-50 units per year. Together, they more than tripled the units and nearly doubled the volume of the second-ranked team.
What are the keys to this success? How does the team sustain such high per-agent productivity?
After appearing as one of four contributors to Episode 50, Jonathan welcomes us into his business model, strategies, and philosophies in this full-length conversation.
Watch or listen to Episode 55 with Jonathan for insights into:
- Why agents are more likely to run profitable businesses when they’re on a profitable team
- Why profit is misunderstood and how to create more clarity around it
- His path from team agent to solo agent to sales manager to team owner
- The team leader’s job: create more opportunity
- The benefits of his team size and business model
- What agents do (and don’t do) every day
- Details of the relationship between ISAs and agents
- The process for high-quality appointment sets and handoffs
- Tips for higher conversion and higher ROI on lead sources
- Running the business on EES rather than EOS
- Increasing agent accountability and ownership
- Why he prefers to run and own a team rather than a brokerage or teamerage
- The two things he’s focused on in 2025 - new construction and cash offers
At the end, get tips for creating better conference experiences, having more conversations (with less judgment), coaching youth soccer, canceling and adding streaming subscriptions, and being around more people.
Jonathan Campbell:
- https://www.instagram.com/jsooup/
- https://www.instagram.com/joncampbellteam
- https://www.facebook.com/jsoupamanc
Real Estate Team OS:
- https://www.realestateteamos.com