32: Customer-centricity series - Indispensable is the benchmark - does your business hit this?
Dec 9, 2019
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Explore the importance of all roles in a customer-centric organization, including non-customer-facing positions. Learn about the value of understanding client perspectives and transforming business to be truly customer-centric.
In a customer-centric organization, all roles must prioritize customer needs, not just customer-facing ones.
Understanding and aligning with clients' needs can transform business approaches towards customer-centricity, regardless of role.
Deep dives
Being Customer-Centric in Every Role
To achieve a sense of being indispensable to customers, it's essential for every role within an organization, not just customer-facing ones, to prioritize the customer. This podcast emphasizes that even non-customer-facing positions like HR, finance, legal, and product development play a crucial role in understanding and meeting customer needs. An example shared highlights how the head of legal in a supermarket chain used insights on customer behavior to negotiate better locations, showcasing the importance of all roles in shaping the customer experience.
Learning from Customer Feedback and Adapting Business Approach
The podcast recounts a humbling experience where the hosts' personal development workshop received negative feedback from engineers in a corporation. This feedback led to a transformative shift in their business approach, focusing on aligning their offerings with clients' needs. They learned the importance of respecting and understanding the clients' world, leading to a complete reorientation of their business to prioritize customer-centricity.
Challenging Every Role to Enhance Customer Experience
The episode suggests asking what actions can be taken to preempt customer dissatisfaction and become indispensable to them. In larger organizations, aligning every team member's role with customer needs is crucial. For smaller businesses or individuals, fulfilling various organizational roles becomes paramount to influence all aspects of the customer experience, fostering a culture centered on customer satisfaction and loyalty.
In a truly customer-centric organisation, delighting customers is everyone’s job, not just those who have direct contact with them. Find out what that could mean for you, whatever role you play.