In Clear Focus: Future Cultures with Scott Smith and Susan Cox-Smith
Nov 7, 2023
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Scott Smith and Susan Cox-Smith discuss the practice of strategic foresight and building a futures culture in businesses. They emphasize the importance of future thinking, teaching individuals how to think about the future, and changing organizational culture. The podcast also explores tools for collaborative futureing and introduces the concept of the Future Culture Planning Map. Additionally, BBC R&D's strong futures culture is highlighted.
Applied futures and strategic foresight are essential for organizations to navigate volatility and uncertainty by actively shaping their own futures through strategic decision-making and adaptation.
Building a future-ready organization requires fostering a strong futures culture, embracing the traits of highly anticipatory potential individuals (HAPI), and integrating futures-focused approaches for long-term strategic decision-making, adaptability, and innovation.
Deep dives
Applied Futures and Strategic Foresight
Applied futures and strategic foresight are important in a world characterized by volatility and uncertainty. Scenario planning, a strategic method originating from the military, helps organizations prepare for potential futures. This practice has evolved into applied futures, which involves examining social, technological, environmental, economic, and political factors in strategic planning. Organizations that embrace applied futures can actively shape their own futures by making strategic decisions and adapting to unforeseen challenges.
The Journey to Applied Futures
Scott Smith and Susan Coxmith, the co-founders of Changes, explain how they found their way into the field of applied futures. Scott started his career in forecasting and strategy, predicting how people might use future technologies. Eventually, he discovered strategic foresight and became a futurist. Susan, with a background in design, was drawn to futures by her partnership with Scott. Together, they co-founded Changes, offering multidisciplinary consulting and education in applied futures and strategic foresight.
Tools and Approaches in Applied Futures
Applied futures utilize various tools and frameworks to stimulate creative thinking about potential futures. Horizon scanning is a structured practice that involves looking for signals of change and identifying trends and driving forces. Implication wheels help explore the potential consequences and implications of different trends. These tools and approaches support the building of future scenarios and enable organizations to develop a more comprehensive understanding of possible futures.
Building a Future-Ready Organization
Scott and Susan emphasize the importance of building a future-ready organization. They discuss the concept of highly anticipatory potential individuals (HAPI), highlighting traits like curiosity, awareness, empathy, and ease with uncertainty. The authors stress the role of strong futures cultures in impacting day-to-day operations and processes within organizations. By integrating futures-focused approaches, organizations can gain a long-term view, make better strategic decisions, and foster a culture of adaptability and innovation.
IN CLEAR FOCUS: Scott Smith and Susan Cox-Smith of strategic foresight consultancy Changeist are co-authors of "Future Cultures: How To Build A Future-Ready Organization Through Leadership." Scott and Susan explain the practice of strategic foresight and how to be better prepared for a range of potential futures by embracing creative thinking and innovative methodologies. Listeners receive a 25 percent discount on "Future Cultures" at KoganPage.com by using the promo code BIGEYE25 at checkout.
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